The global sanitary fitting brand GROHE has been named as a finalist in the 2019 Blueprint Awards.
GROHE’s Icon 3D collection of metal-printed taps of ultra-thin structure will appear in the Best Product Design category of the annual awards, which celebrate the best of contemporary design.
The Icon 3D collection explores how visual illusion impacts sanitary ware design is produced by printing metal using a laser melting process. The collection will be judged by a panel of industry representatives before winners are announced in the award ceremony in London on the 17th October.
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GROHE UK’s Marketing Director, Raj Mistry, described being shortlisted as an honour. “The Blueprint Awards are held in high regard among our A&D and specification peers. To be shortlisted by the influential and design-sage jury is an honour. Since its unveiling earlier this year, Icon 3D has quickly established itself among some of the world’s most forward- thinking designers and architects. It has been specified for many exciting projects and, most significantly, is pushing on the industry in terms of sustainability, design and innovation.”
Paul Flowers, Chief Design Officer for LIXIL, parent company of GROHE said: “With Icon 3D, GROHE has taken the bathroom industry to the cusp of an exciting new era; integrating 3D metal-printing into its production process. It redefines the possibilities of manufacturing by offering a production method in which taps can be produced in small quantities to the bespoke specification of customers and clients. There are no limits as to how the design of a tap can look, leaving it open to individual personalisation. Production lines can be tailored to the demand of each project and client, leaving no excess product unused and reducing harmful emissions generated by mass production.”