GROHE introduces nationwide promotion to ‘drive UK shower toilet market’

The initiative has been ‘designed to support’ GROHE’s retailer partners

GROHE Sensia Arena

GROHE has launched a nationwide consumer promotion that has been designed to support its retailer partners and generate interest from prospective customers. The promotion, which will entitle all eligible purchasers of the Sensia Arena shower toilet to receive a free four-piece bathroom accessory set, will run from 1st February 2020 until 31st May 2020.

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“Smart shower toilets were a key talking point at this year’s Consumer Electronics Show in Vegas but these toilets that provide the ultimate in personal hygiene are already readily available in the UK market”, says Elina Enqvist-Twomey at GROHE UK.

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“What was once considered a luxury product more readily adopted in Southeast Asia and mainland Europe is now increasingly being specified for projects, both in boutique hotels and residential homes, and has proven especially appealing to those looking to future-proof their homes and add value to their property.

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“Meanwhile, accessories can often be an afterthought or missed off completely when consumers are upgrading their bathroom. They are a small addition but are so key to helping bring a sense of not only unity and completion to a new bathroom space, but functionality too so that the new space can be enjoyed straight away.”