GROHE named official partner of Tough Mudder 2020

GROHE has announced that it will return as the Official Shower Partner for Tough Mudder 2020, following its #ShowerOfChampions campaign last year.

As health and safety remains a top priority for both Tough Mudder and GROHE in the wake of COVID-19, the remainder of 2020 will see participants tackle Tough Mudder Challenges, a new virtual fitness initiative, from the safety of their own back garden.

This year’s Tough Mudder Challenges will feature a dedicated GROHE activity each month, such as a sit-up challenge with the added twist of being simultaneously soaked with water.

Challengers will be encouraged to capture and share their efforts on social media using the hashtag #showerofchampions for the chance to win prizes such as the GROHE Euphoria SmartControl.

‘Last year, GROHE was the first ever kitchen and bathroom brand to partner with Tough Mudder and we were over the moon with the results, from the engagement with our products and team at the events to the engagement with our hashtag #showerofchampions on social media, comments Ebru Bircan, Marketing Activation Manager at GROHE UK.

‘For us, this sponsorship is about being affiliated with the passionate and hardworking ethos of both Tough Mudder and the driven, adventure-seeking participants who take part. Although COVID-19 has meant that this year’s events will look a little different, the Tough Mudder team have worked tirelessly with our support to ensure that the participants will not be disappointed by what’s in store.’