Kitchen and bathroom giant GROHE has been nominated for the first German Sustainability Award Design 2021 for its GROHE Blue water system.
The new award honours sustainable design which contributes to the transformation towards a sustainable society and provides options for consumers who are looking for sustainable alternatives.
A jury of experts will decide on the finalists at the end of September. The winner will be announced at the German Sustainability Award ceremony on December 4th 2020 in Düsseldorf.
The GROHE Blue water system can provide chilled, filtered and carbonated water straight from the kitchen tap, a resource-saving solution that enables consumers to live more sustainably because it does the following:
● saves water: Up to seven litres of water is needed to produce one litre of bottled water.
● reduces CO2 emissions: Up to 600g of CO2 are emitted in the production and transport process of one litre of bottled mineral water. By using the water source in your own kitchen, CO2 emissions are reduced by up to 61% per year – and you also save the trip to the supermarket.
● eliminates the need for plastic bottles: According to Deutsche Umwelthilfe (Environmental Action Germany), a family of four uses 800 single-use plastic bottles per year
GROHE is not only tackling the plastic waste problem at product level. In 2018, the brand launched the Less Plastic Initiative with the aim of replacing plastic packaging for its products with more sustainable alternatives.
To date, this has resulted in savings of around 15 million items of product packaging made of plastic and, by 2021, this figure is set to increase significantly to up to 35 million.
‘I am proud that not only our commitment to sustainability, but also our resource-saving product portfolio is receiving so much recognition,’ says Thomas Fuhr, COO Fittings LIXIL International and Co-CEO Grohe AG.
‘Our GROHE Blue water system makes a major contribution to greater sustainability along the entire value chain and helps consumers lead a more sustainable lifestyle by enabling them to avoid plastic bottles.
‘Along with our Less Plastic Initiative and cooperation with Pacific Garbage Screening, GROHE Blue is thus an important element in our fight against the global plastic waste problem.’
For further information about GROHE and its sustainability topics go to green.grohe.com.