“We are delighted about the award,” said Grohe AG CEO Thomas Fuhr. “It is an appreciation of the Grohe brand and its employees across more than 150 countries who represent a consistent brand experience day in, day out.
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“At the same time, it recognizes the new path we took to emotionally charge the Grohe brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry.”
Grohe said its “outstanding design quality and extraordinarily consistent representation of its own values across different channels” gave it the edge. The company will be presented with its award at a ceremony in November in Konzerthaus, Berlin, with an audience of 1,400 set to attend.