Appliance brand Haier are set to launch a new through the line marketing campaign to raise awareness of its products across both the cooling and laundry range in the UK.
The campaign, which kicks off today (17 August), has been developed by marketing agency Agent42, and is themed around the message of Haier as 'the World's No. 1 brand in major appliances'.
The campaign includes large format and billboard ads, alongside Channel 4 Video on Demand activity targeting the 'real world lifestyle audience' as part of their Direct Motion laundry campaign with a reach of 1.4m.
Haier will take over billboard and digital screens in premium locations including the IMAX cinema at Waterloo, the biggest screen in Britain.
Haier will also launch their new CSR and social media influencer marketing campaign that is built around giving back to local communities titled “Haieractsofkindness”.
Antony Peart, Director of Brand & Communications said: 'This through the line marketing campaign is a clear strategic commitment to our retail partners as we seek to develop the positioning of the Haier brand in the UK. We have a fantastic story to tell our UK consumers, products that provide advanced technological innovations and design to give tailor made solutions.
'We are aiming to reach as many people as possible through as many touch points as possible.'