Ideal Bathrooms has boosted its premium offering with an exclusive new partnership with specialist brassware brand BAGNODESIGN.


The bathroom distributor will be exclusively stocking 650 brassware pieces from BAGNODESIGN, which is part of the Sanipex Group, in a variety of inspirational styles, from contemporary to classic.

Recognised as anThe new partnership means that BAGNODESIGN’s customers will have access to Ideal Bathrooms’ services, including next day delivery to 99% of the UK, industry-leading digital platforms and sales service and support.

The BAGNODESIGN range consists of the very best of the brand’s brassware, accessories, mirrors, cisterns and frames, all available in a range of finishes, including Brushed Nickel, Zanzibar and Matt Black.

A bespoke brochure has been launched to showcase the range available through the partnership, featuring detailed product descriptions, modern photography, and information on features and benefits.

Ideal Bathrooms’ Commercial Director Danielle Lillis said: 'We’ve been searching for the right partner to complement our existing portfolio and BAGNODESIGN was the perfect fit to strengthen our brassware category.

'After analysing our latest Ideal Industry Report survey results, it was highlighted that there was an increasing demand from bathroom retailers and merchants for more specialist brassware brands.

'With displays in place in showrooms across the country and a strong presence in the contract sector, we know that BAGNODESIGN will be extremely popular with our customers.'

The new range will be available across the UK through Ideal Bathrooms’ distribution network.

Sales and Marketing Director of BAGNODESIGN, Richard Nicholls commented: 'This is a very exciting time for us. By offering an exclusive partnership with one of the leading distributors in the UK will help to propel the BAGNODESIGN brand and increase brand awareness.

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'Ideal Bathrooms offers the perfect platform to be able to do this. Their service is second to none and by exclusively partnering with them we are able to get our products to a wider customer base in a timely and efficient manner.

'We are confident that this new partnership offers significant benefits to all our customers as we continue to support the development of retailers and merchant businesses in the future.'


For more information, to download the brochure or to view the full range, visit or call 0800 634 2600.