The partnership will see the full Impey portfolio become downloadable via the Virtual Worlds 4D Theatre, software which allow customers to step into a virtual reality wetroom and interact with branded products.
In a recent statement, Impey revealed that the partnership follows ‘the buzz’ that Impey’s 4D wetroom setting created at kbb 2020.
The company also cited AMA Research’s ‘Wetroom Market Report – UK 2019-2023’ figures which suggest that the wetroom market will grow by a significant 24% in the next three years in its statement about the partnership.
Impey’s Brand Marketing Manager, Neil Whitehead, explained: ‘Retailers have confidence in the Impey brand and enjoy the fact that we can offer a complete wetroom system; from floor former and tanking solution to drainage and underfloor heating.
‘We’re extremely excited to partner with Virtual Worlds. The Virtual Worlds 4D Theatre offers retailers a powerful sales tool. Designers can demonstrate in 4D the whole process of an Impey wetroom coming together; giving customers a deeper understanding of the installation process and offering complete peace of mind.’
Said Olivia Hopkins, Group Showroom Manager of retailer Turnbulls: ‘Virtual reality makes the sales process so much easier. With the full Impey system on Virtual Worlds, we’re confident of more wetroom sales.’