Wetroom manufacturer Impey has partnered with Virtual Worlds, the kbb CAD brand.

The partnership will see the full Impey portfolio become downloadable via the Virtual Worlds 4D Theatre, software which allow customers to step into a virtual reality wetroom and interact with branded products.

Virtual Worlds 4D Theatre

In a recent statement, Impey revealed that the partnership follows ‘the buzz’ that Impey’s 4D wetroom setting created at kbb 2020.

The company also cited AMA Research’s ‘Wetroom Market Report – UK 2019-2023’ figures which suggest that the wetroom market will grow by a significant 24% in the next three years in its statement about the partnership.

Impey’s Brand Marketing Manager, Neil Whitehead, explained: ‘Retailers have confidence in the Impey brand and enjoy the fact that we can offer a complete wetroom system; from floor former and tanking solution to drainage and underfloor heating.
‘We’re extremely excited to partner with Virtual Worlds. The Virtual Worlds 4D Theatre offers retailers a powerful sales tool. Designers can demonstrate in 4D the whole process of an Impey wetroom coming together; giving customers a deeper understanding of the installation process and offering complete peace of mind.’

Said Olivia Hopkins, Group Showroom Manager of retailer Turnbulls: ‘Virtual reality makes the sales process so much easier. With the full Impey system on Virtual Worlds, we’re confident of more wetroom sales.’