Chinese firms exhibiting at Kbb Birmingham 2020 will be represented in a digital pavilion rather than attending in person, as a result of the coronavirus outbreak, organisers have confirmed.
The UK's largest kbb trade show usually welcomes a sizeable contingent of exhibitors from China. However, concerns about the spread of the disease and resulting travel restrictions have prompted organisers to draw up alternative arrangements.
In an email sent this morning to exhibitors, event director Mark Gordon said: 'kbb Birmingham enjoys the support of many international brands of which the vast majority come from across Europe. For those few companies based in China, we are working with them to close their physical stand and instead create an exclusively online digital pavilion.
'This is due to the travel restrictions currently in place, brought about by COVID-19.'
More than 1,700 people have died in China after contracting the virus. A handful of cases have also been confimred in the UK, Europe and the US.
Gordon said organisers 'are continuing to closely monitor the developments of the Novel Coronavirus, COVID-19, through the advice of public health authorities'.
He added: 'We wish to reassure our exhibitors and their teams that their health and safety is always the top priority.'
Attendees are advised to follow health and safety precautions issued by national and international health bodies.
'We continue to follow all safety advice and precautions as recommended by the UK’s Department of Health and Social Care and the Foreign and Commonwealth Office, as well as the World Health Organisation (WHO), seriously. Attendees are recommended to maintain good hand, respiratory and personal hygiene,' Gordon said.
'Our attendees and exhibitors can all be reassured the rest of kbb Birmingham is going ahead as planned. Registrations for the show are tracking significantly ahead year on year with the highest recorded registrations received last week, and it’s entirely business as usual for this amazing event.'