Mira Showers extends sponsorship of Cheltenham Town FC

Partnership between shower brand and local team set to reach milestone of 14 years

Craig Baker, Kohler Mira managing director (left) and Cheltenham FC commercial director Paul Bence (right)

Mira Showers has agreed a deal to sponsor Cheltenham Town FC for another two years.

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The new agreement will see the brand, part of Kohler Mira Ltd, continue its partnership with the club for a landmark 14 continuous years.

Mira will continue to sponsor the Robins’ home and away shirts in Sky Bet League Two and cup competitions until the end of the 2021/22 season.

The company’s Cheltenham site, located close to the club’s Whaddon Road ground, employs over 700 people.

Paul Bence, Commercial Director at Cheltenham Town said: ‘Our excellent relationship with Mira means we have been working together now for 12 years and we are delighted that they have extended our partnership again for another two years.

‘It is fantastic for us as a football club to be able to work so closely together with a company that employs hundreds of local people and who boast such a strong reputation in their industry.

‘We are looking forward to continuing to share resources with Mira and continuing the excellent relationship that the two organisations have.’

Craig Baker, Managing Director at Kohler Mira said: ‘We have built a strong relationship with Cheltenham Town over the last 12 years and we are delighted to be able to extend our sponsorship of the club for a further two years.

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‘As a local business we have always been passionate about giving back to the local community and with both organisations having been at the heart of Cheltenham for so many years, we look forward to continuing to strengthen our ties and supporting the club.’