Roca, the bathroom design brand, has launched its Beyond Colours collection following an in-depth market research project.
Roca, set to appear at this year’s Sleep & Eat, has developed a series of new colour formulations – including Onyx, Beige, Pearl, Matt White and Coffee – in response to suggestions that consumer demand for colour bathrooms has increased.
The Beyond Colours collection aims to offer an alternative to the traditional white vitreous china finishes currently available, and it is anticipated that the introduction of colours to the already popular collection will allow customers to buy a complete bathroom suite in any of the new finishes, without compromising on style or functionality.
“We are beginning to see an increase in consumers wanting more colour in their bathroom design schemes” comments Claire Gay, Marketing Manager at Roca. “Colour allows homeowners to create spaces with personality, that reflect their individual style. Our aim is always to provide customers with a variety of options and these new coloured finishes within the Beyond range give homeowners the opportunity to get creative in their bathrooms.”