Roxor completes re-brand of Premier Bathrooms to ‘nuie’

The arrival of the ‘nuie’ bathroom brochure marks the end of the transition

Premier Bathroom Collection Rebrand

Roxor Group, the bathroom supplier and manufacturer, has announced it has completed the transition of its Premier Bathroom Collection to the new brand ‘nuie’.

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The arrival of the new ‘nuie’ bathroom brochure from Roxor – which showcases a number new products – marks the end of the process which saw Roxor’s Premier Bathroom Collection brand become a new, ‘exciting portfolio of on-trend, quality-made products, from classic to contemporary, boasting an extremely competitive price point.’ According to Roxor, the new brand ‘nuie’, takes inspiration from the concept of renewal ‘that we all experience when we come out of the bathroom,’ and has been launched with the new brand strapline, ‘Exclusively designed for everyone.’

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Speaking about the new brochure and ‘nuie’s’ formal launch, Jon Walker, Marketing Manager of the Roxor Group, said: “The brochure is the perfect platform to communicate the quality, range and value for money the nuie brand represents. ‘Affordable luxury’ is our key message which is communicated through our enhanced styling and new lifestyle photography, which showcases the on-trend styles of the collection.”