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In the UK, the name ‘Saniflo’ has been retained in recognition of the many years of positive association with plumbers, installers and the wider industry, but redefined in a new font and colour.
Two teardrop shapes have also been added to the logo to reflect the movement of water, and SFA Group branding has been added in a move to unify the branding of all subsidiaries around the world.
The new branding is currently being implemented across all promotional resources, and has gone live on the website with immediate effect.