Saniflo rebrands to align with parent company SFA

SFA Group branding has been added to the logo in a move to unify the branding of all subsidiaries around the world

New Saniflo logo

Saniflo, a leading designer and manufacturer of macerators and pumps, has updated its brand identity to align with parent company SFA.

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In the UK, the name ‘Saniflo’ has been retained in recognition of the many years of positive association with plumbers, installers and the wider industry, but redefined in a new font and colour.

Two teardrop shapes have also been added to the logo to reflect the movement of water, and SFA Group branding has been added in a move to unify the branding of all subsidiaries around the world.

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The new branding is currently being implemented across all promotional resources, and has gone live on the website with immediate effect.