Technology a ‘key focus’ for Roca at kbb Birmingham

To complement the Roca and Laufen brands, The Roca Group will also showcase the Armani/Roca Baia collection and Cosmic accessories range


Roca, the bathroom solutions brand, has announced that technology will be a ‘key focus’ on its stand at this year’s kbb Birmingham, Europe’s leading kitchen, bedroom and bathroom design show.

Roca Showroom

Roca, which will display alongside Roca Group’s Laufen, the Armani/Roca Baia collection and the Cosmic accessories range, is set to showcase its In-Wash Inspira and In-Wash In-Tank smart toilets in Suite 32-34 between 1st and 4th March. To reflect the emerging trend for colour in the bathroom space, Roca is also set to showcase its Beyond Colours collection alongside the new Inspira coloured finishes, and its new countertop collection, Savana, will be on show alongside the PVD coloured finishes for Insignia brassware.


Alan Dodds, UK Managing Director, Roca Group comments; “kbb Birmingham is a key fixture for the KBB sector and we are looking forward to sharing our latest collections and demonstrating our drive for design and innovation. The event is a great opportunity for us to network with our existing partners and make new connections. We warmly invite visitors to our suite, to find out about our latest ranges, ask questions, share ideas and see our new products for themselves.”