Tile Mountain opens new showroom in Birmingham

Birmingham city centre showroom is the third location for the company, which plans further expansion in 'strategic locations'

Tile Mountain Birmingham

Tile retailer Tile Mountain has today opened its third showroom since its launch seven years ago.

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Located close to the city centre and spanning 12,000 sq ft across two levels Tile Mountain Birmingham adheres to the same design concept as the company’s flagship Stoke on Trent showroom and Stockport location.

Showcasing more than 1,000 ranges and tiling accessories, the showroom is open to the public seven days a week, whilst adhering with current Covid-19 social distancing restrictions.

Founded in 2013 by former Topps Tiles directors Mo Iqbal, Jeremy Harris and Nick Ounstead, Tile Mountain has since acquired online retailers Tons of Tiles and Walls and Floors Ltd.

Commenting on the new showroom, Harris said: ‘Tile Mountain Birmingham represents the next stage in our retail offering and is designed to further strengthen our omni-channel approach that spans online and traditional “bricks and mortar” retail servicing several market segments.

‘This latest retail space forms part of our overall growth strategy that will see Tile Mountain opening further showrooms in strategic locations to support its industry leading online offering.

‘Whilst there has undoubtedly been a shift towards online in consumer shopping habits over the past few years, there is still a high volume of customers who want to view tiles up close ahead of making a buying decision.

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‘Our new retail space is designed to satisfy the needs of those customers and has been situated as such to allow Tile Mountain to expand both its brand reach and engage the significant customer base within this locale that our online retail sales data confirms exists.’