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The partnership will see QX Bathroom Products catalogue be available for download from the Virtual Worlds User Centre, and consumers will be able to step into a design and view QX products in context, without designers having to expand their physical displays within showrooms.
Qualitex Supplies Marketing Manager Janine Harris commented: ‘We have a large range of bathroom solutions and as such it can be difficult for retailers to show the sheer variety available within the confines of a physical showroom. By interacting with the products within the 3D planning or 4D Theatre, customers can have a valid role in choosing the right solutions to best suit their needs.
‘We are pleased to be working with Virtual Worlds and are looking forward to seeing market growth through the collaboration.’