VitrA, the leading bathroom and tile brand, has named biophilia, designer luxury and country chic amongst its list of seven emerging bathroom trends for 2020.


The trends list, which has been compiled with spring 'just around the corner, a prime time for consumers to focus on home improvements' also sees sustainability and wellness named as major trends for 2020, alongside technology and spa style.

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Margaret Talbot, marketing manager for VitrA, said: "Making a trip to the bathroom must be an experience, whether that’s simply washing hands or having a long soak in the bath. Sustainability is moving up the hit list for consumers with wellness, luxury, designer trends remaining key for those looking to add tangible life enhancements and value to their homes.”


Read the full trends list below:


Wellness is a concept thoroughly embraced by consumers who enjoy taking on the role of interior designer. The bathroom is a perfect space to promote wellbeing and health. Inspired by organic shapes and warm colour palettes, the wellness trend encourages reflectiveness, peace and socialisation. Choosing a double basin over a single basin unit encourages the bathroom to become a social space where loved ones can spend more time together. 


Homeowners are increasingly aware of their carbon footprint and becoming more environmentally conscious. Investing in sustainable bathroom ware is a great way to start making the home greener and conserve water. Water-saving features, such as adjustable cartridges, limit the heat and flow from the tap and are available in a range of brassware styles and colours, for sustainable style.


With studies proving that nature reduces stress levels and boosts mood, indoor plants are returning to popularity, and a bathroom can be the perfect place to nurture all kinds of ferns, succulents, tropical and citrus plants. By introducing biophilic influences into the bathroom, such as wooden surfaces, natural shapes and moisture, heat and steam friendly plants, it’s easy to transform a bathroom into a tranquil space. 


Everyone loves a hotel or spa bathroom. Creating that look at home remains a key influence for today’s bathroom consumers.  Creating a beautiful spa-like bathroom is a way to keep self-care as a top priority. Luxury fittings like rainfall showerheads, mood lighting and soft colour palettes can quickly transform a bathroom into a serene space that instantly relaxes.


As the digital home continues to evolve with more and more smart home systems, introducing technology into the bathroom can increase hygiene and efficiency. Products such as the VitrA Smart Panel’s sleek, glossy black design combines style with intelligence that does more than just flush - with the ability to sync to the user’s mobile (through the V-Care app), households can flush their WCs remotely and receive usage data which helps identify excessive water use. 

Designer Luxury

A designer name on homeware and art is always a talking point – and a trend adopted by boutique hotels and trendy Airbnbs when creating beautiful insta-ready bathrooms. Statement art, dark colour palettes, standout brassware and soft furnishings are a must for this trend with a free-standing bath being a key feature. 

Country Chic

Country chic has made a timely return in the early 2020s – timeless; the trend is an excellent investment for both modern and traditional homes. Country chic is all about vanity units, panelling and classic design, and easy to personalise with bright brassware, traditional bathroom tiles or a monochrome palette for a more contemporary feel.