David Levine is the founder and CEO of award-winning mixed reality business DigitalBridge, a company which provides a room visualisation tool allowing consumers to see what your home-decoration products look like in their room
How could AI impact KBB design in 2018?
Posted 6th Feb 2018
Redesigning a kitchen, bedroom or bathroom can be a lengthy and complex process, and despite the growth of the home décor market, it can still take consumers months to make a purchase.
The potential in this sector is huge, with UK consumers currently spending nearly £32.5bn on home improvements annually. Not only this, but more than half – 55% – of consumers have recently expressed a strong desire for technology that enables them to plan out, design and view room designs and products before spending money, confirming that it would help them make a purchase.
Considering this, emerging technologies that aid this buying decision such as artificial intelligence – AI – which is estimated to be worth nearly £45bn by 2025 – could revolutionise the KBB industry this year.
With this in mind, let’s take a look at how AI-powered technologies such as computer vision and machine learning could impact the KBB design sector in 2018.
Where does AI come into this?
Of course, “AI” is a fairly broad term, encompassing a range of technologies such as computer vision, machine learning, chatbots and voice recognition.
Because of this, it’s more appropriate to refer to “computer vision” and “machine learning” in this context, as it is these AI-powered technologies that could have the greatest impact on the design space.
Computer vision technology can be used to take an accurate 3D image of a room, analyse it, and subsequently generate a 3D space to work from.
Machine learning then goes deeper, ensuring the image stays to scale so customers can see not just what the furniture will look like in a space, but also if it will fit. Machine learning can even work in conjunction with the lighting conditions in the chosen room and instantly reacts to any change of tone or colour, enabling designers to have a truly accurate picture of what their new room will look like.
Involving the consumer in the design process
By leveraging AI-powered tools, such as computer vision and machine learning, AI could create a dramatic shift in consumer attitudes towards KBB design, forever transforming the relationship between consumer and designer.
We could see a whole new generation of consumers become far more involved in the design process in 2018 - using innovative, AI-powered room visualisation tools to completely redesign their homes at the click of a button.
This will go a long way towards curtailing the issue of buyer’s remorse, particularly in the home interiors sector where bad design choices can be expensive and difficult to undo. In fact, our research found that more than half (51%) of customers have put off big-ticket home improvement purchases after being unable to picture how these products would look in their homes.
Don’t forget the human touch
With this said, it’s important to note that the traditional interior designer will never be truly replaced. While AI-powered tools are fantastic for the practical design aspects, such as space planning, they cannot replace the insights or creative flair an experienced designer brings.
AI could, however, lead to a more collaborative design process moving forward, where room visualisation tools are used to supplement the expertise provided by specialist designers.
Overall, AI holds huge potential in the KBB space for consumers, retailers, and designers alike, and 2018 may be the year we see this potential realised.
Head to DigitalBridge for more information