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Greg Wilkes

Greg Wilkes is the founder of Jeffery & Wilkes, one of London’s leading and award-winning design and build companies. He has over 20 years' experience in the construction industry


Why you NEED to be vlogging in 2019

Posted 14th March


In the last few years, you’ve probably noticed a huge increase in people creating videos for their businesses. Today we are going to discuss why you should start vlogging for your business in 2019.

What does vlog stand for?
Vlog stands for Video Blog.

Dictonary.com describes it as: a blog that features mostly videos rather than text or images.

Why is vlogging important?

  • Video is one of the best ways in which people can get to know you and your brand:
    • It’s personable
    • You can show yourself to be a person of influence
    • You can demonstrate your authority as an expert in the field
    • It enables you to gain trust from your potential customers
  • People absorb content from videos more easily than they do from reading, and if your video is interesting or relevant, they are much more likely to watch it to the end than read a blog post from start to finish
  • As videos are watched and interacted with much more than other methods this will really boost SEO rankings
  • Facebook and LinkedIn love videos, and they get a further reach than blog articles.

What vlog should I do?
The vlog will need to give the viewer some sort of value, whether that be educational, informative or entertaining. If you want viewers to come back, they need to have gained something from the first video they watch.

As with blogging, you need to take your potential customers through the buyer’s journey and create some consistent content that’s easy to digest.

Put together a content calendar. If you want to reduce the time you spend creating content, then why not base your vlogs on your blog content?

For example, I’m the MD for design and build firm Jeffery & Wilkes. We recently put together a 13-part guide to creating a home extension with the WOW factor. Originally my marketing person produced an e-book on how to create a home extension with the WOW factor. The e-book consisted of 13 sections which we then used to create 13 blog posts and 13 vlogs.

The vlogs took our potential customers on a journey from planning and designing a home extension through to all the various decisions that need to be made along the way. We gave them options, expert advice outlining the pros and cons, and inspiring ideas.

The vlogs were posted once a week and, where possible, were sent out on the same day each week for consistency. The vlogs were put into a playlist so the next part would play automatically if the viewer wanted to continue watching (once the series was complete).

What material have you already produced that perhaps you could break down into a vlog series? Do you have FAQs on your website? Perhaps answering these could be a good place to get started.

Think about your business and your knowledge; what questions do your customers ask you? Try and put together a series on a certain topic or think about the different stages in your buyers’ journey and the obstacles they may face along the way and create content off the back of that.

How often should I vlog?
It all depends on your time and your budget as to how often you vlog. When you start vlogging they normally take quite a bit of time to film whilst you get used to seeing yourself on camera and getting comfortable talking freely.

Editing the vlog can also take a lot of time.

The key to vlogging, just like blogging, is consistency. If you are already pushed for time, do not commit to doing daily vlog posts as they will zap all your time and not give you the results that you would like. Try weekly vlogs to get you started and slowly increase as you go. Let your viewers know what to expect and when they can expect it.

What vlog camera should I use to get started?
When you are doing your very first few vlogs and getting used to them, there is nothing wrong with simply using a smart phone. Try and get a tripod to hold the camera steady. As you become more advanced with vlogging then you will want to purchase something a little more professional like a high digital video camera and use a microphone.

Where to post your vlog?

  • YouTube is a great place to post your vlog
  • Embed them into your blog posts
  • Add them to your website
  • Share them across your social media channels
  • Share your content at least once a month for six months on your social media platforms
  • If you are in any Facebook or LinkedIn groups related to your industry or where your potential customers are likely to be, share your videos if the rules allow
  • Find forums and any other places your target audience are hanging out and get those videos in front of them.

Conclusion
The world is moving more and more towards video content and who knows what developments there’ll be by this time next year? But in 2019 if you want to increase sales or stay on the top of your industry, vlogging is something you need to introduce to your marketing strategy right now!

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