How to maintain an energised relationship with stakeholders

Simon Andersen, Grohe general manager, explains how you can create and maintain an energised team and relationships with partners and stakeholders

Simon Andersen

The UK market currently presents an exciting challenge for our global business. Despite uncertainties in the economy, our market is on the cusp of a very prosperous chapter with lots of opportunities ahead. We are using these new prospects to excite and motivate our ever-expanding team of talented individuals; unlocking their abilities and potential to help drive the business forward.

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Grohe is working hard to strengthen its position in showers, aiming high to be the best shower brand on the market. SmartControl is one of its leading ranges, unique for its push-and-turn operation and is multi-award winning for its design and functionality
Grohe is working hard to strengthen its position in showers, aiming high to be the best shower brand on the market. SmartControl is one of its leading ranges, unique for its push-and-turn operation and is multi-award winning for its design and functionality

There are always challenges in any business and, like many others, Grohe has seen its own. Stability and motivated staff are key to overcoming challenges and therefore my aim is to continue to nurture a can-do culture that embraces all levels of our organisation.

Grohe has set its sights high on achieving household name status particularly in the core product ranges, where, this year, we hope to strengthen our position as best shower brand on the market.

We believe the existing relationship we have with our stakeholders and how we build on this in the future is crucial in helping us achieve this goal.

During the latter part of 2019, we re-engaged with stakeholders and customers across the UK and Ireland including frequent visits from senior management teams. We encouraged transparency to ensure our customers needs were heard and understood.

Stability and motivated staff are key to overcoming challenges, and therefore my aim is to continue to nurture a can-do culture

This will continue to remain a key focus throughout 2020, ensuring our retail and distribution partners feel valued with tailored, face-to-face support. Building key strategic partnerships and not being “just a supplier” will be paramount to see where we can add value to our customers.

he Grohe Blue Pure range, which offers filtered water straight from the kitchen tap, was just one of the exciting new product ranges the Grohe team brought to market in 2019, with the Eurosmart model (pictured) also achieving GHI accreditation shortly after launch
The Grohe Blue Pure range, which offers filtered water straight from the kitchen tap, was just one of the exciting new product ranges the Grohe team brought to market in 2019, with the Eurosmart model (pictured) also achieving GHI accreditation shortly after launch

This year, we expect another step change in business as a result of improving our relationships across all stakeholder groups.

We are taking our existing consumer promotions to new heights with our innovative SmartControl showers, and exploring new product categories in response to market trends and implementing new payment methods that are more user-friendly, while continuing to provide ongoing business opportunities for our trade partners.

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We strongly believe the strategies we are employing will result in ongoing changes that affect our team, partners and customers for the better.