Acres releases third Industry Legends film with Ray Isted

Isted discusses his thoughts on ‘what it takes to be a successful KBB retailer in today’s market’ in the video

Acres RayIsted

Acres Consultancy has released the third video in its Industry Legends series with well-known industry professional Ray Isted, who is currently a training, marketing and recruitment consultant for the firm.

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In his film, Isted covers his early career in senior positions at Whirlpool, as well as discussing his thoughts on “what it takes to be a successful KBB retailer in today’s market”.

“Retail is a challenging environment for independent retailers and knowledge is key,” he said. “It is important to stay up to date and invest in a website and training so that customers can not only see that a retailer is knowledgeable but be able to back this up when they visit the showroom.”

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Acres Consultancy principal director Simon Acres added: “Ray has an in depth understanding of what it takes to build a profitable retail business. His film is a must see for independent retailers looking for clear, honest advice.”