Acres releases third Industry Legends film with Ray Isted
Isted discusses his thoughts on ‘what it takes to be a successful KBB retailer in today’s market’ in the video
Acres Consultancy has released the third video in its Industry Legends series with well-known industry professional Ray Isted, who is currently a training, marketing and recruitment consultant for the firm.
In his film, Isted covers his early career in senior positions at Whirlpool, as well as discussing his thoughts on “what it takes to be a successful KBB retailer in today’s market”.
“Retail is a challenging environment for independent retailers and knowledge is key,” he said. “It is important to stay up to date and invest in a website and training so that customers can not only see that a retailer is knowledgeable but be able to back this up when they visit the showroom.”
Acres Consultancy principal director Simon Acres added: “Ray has an in depth understanding of what it takes to build a profitable retail business. His film is a must see for independent retailers looking for clear, honest advice.”