AEG begins ‘long term partnership’ with Bread Ahead bakery

The collaboration has seen the appliance brand sponsor Bread Ahead’s new Wembley bakery school

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AEG, the Electrolux owned appliance brand, has announced its partnership with London bakery Bread Ahead.
The collaboration has seen the appliance brand sponsor Bread Ahead’s new Wembley bakery school and supply a suite of high-end appliances for use in the education facility.

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In future, the partnership will encompass a series of press and influencer events in addition to consumer competitions and activations that will allow winners the opportunity to immerse themselves in exclusive AEG x Bread Ahead baking classes across London.

Chris George, UK Head of Marketing at Electrolux said: “At AEG, we pride ourselves in producing appliances with innovative technologies that can help customers achieve their best cooking or baking experience in the kitchen. We are delighted to be the official appliance partner to Bread Ahead Bakery. The Wembley opening and installation of our appliances at the Borough and Chelsea sites mark the first step in a long-term partnership with the brand.”

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Matthew Jones, Founder of Bread Ahead Bakery, added: “The opening of Bread Ahead Wembley has been a two-year journey from start to finish, and we are thrilled to be working with AEG as our official appliance partner. The philosophy behind what we do as a company is to create delicious and nutritious food and to share our knowledge on what we do (and how we achieve it!) in a creative space. Through our partnership with AEG, we hope to show our customers how best-in-class results can be achieved using the brand’s super smart appliances.”