Axor hires new head of global brand marketing

Anke Sohn most recently led the International Marketing Team for Vitra in Swtizerland

Anke Sohn Marketing leitung AXOR

Hansgrohe Group’s Axor brand has made Anke Sohn its new head of global brand marketing. She will report directly to Olivier Sogno, vice president at the Hansgrohe Group.

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In her most recent position, Sohn led the International Marketing Team for Vitra in Switzerland, where she was responsible for Germany, Austria, Switzerland and various growth markets.

Hansgrohe red dot 2019

Prior to her role at Vitra, she was head of marketing & PR at Hanro International and marketing manager for Dornbracht in Spain.

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Anke Sohn said: “I look forward to this new challenge. Together, with my team, I would like to position Axor as the first choice for interior designers worldwide, move forward with digitalising our brand and continue the success story of Axor with innovative, design-savvy products.”