Images © Beko

Large home appliance brand Beko is set to appear on screens from today with a new £2 million campaign to launch its new laundry technology.

The campaign aims to reach 35 million adults in the next two months to promote AquaTech, which claims to wash clothes in half the time of a normal wash by using powerful water streams.

The TV advert will feature FC Barcelona players and air during prime time shows, such as The Great British Bake Off, Long Lost Family, Britain’s Got Talent and Gogglebox.

In stores, the campaign aims to advertise AquaTech in addition to pushing the Beko’s position as the UK’s best-selling large home appliance retailer and inspire further confidence in the brand. Retailers are set to have access to bespoke POS, collaborative multi-channel retail campaigns, plus dedicated sessions from a Beko training team. It is hoped these tools will create a successful few months of sales in the run up to Black Friday and Christmas – peak season for laundry sales.

Keval Shah, Head of Marketing at Beko plc UK & Ireland, said: “AquaTech is the biggest launch of the year for Beko, and this is evident in the strategic marketing plan we’ve developed. We’re aiming to reach as many households as possible during peak season for laundry sales, through as many touch points as possible.

“Our television advert has performed brilliantly in consumer testing, and we’re very confident it will deliver on sales as well as massively boosting awareness of our best-selling range of home appliances.”