The promotion, which will take place for nine weeks, will see anyone who purchases a Beko dishwasher receive the equivalent to three months’ worth of free dishwashing products, plus 30% off to redeem against further Finish products.
According to Beko, this promotion will include all existing Beko models, with the aim of enabling retailers to drive sales in the run up to Black Friday and the Christmas period. The campaign will appear across Beko digital platforms to target homeowners, plus retailers will receive marketing materials to use in store and online.
Shalika Hooda, the Brand Manager at Beko, said: “This is the biggest promotion we’ve ever run with Finish, and we’re confident it’s going to boost sales over the next few months.
“Just over 45% of UK households currently own a dishwasher, so there’s plenty of scope to grow the market. We know people are more likely to consider purchasing a dishwasher in the run up to the festive period as the pressures of hosting and entertaining build. It’s a brilliant incentive offering customers over £30 worth of product for free.”