Beko voted Sirius SDA Brand of the Year

Finalists were judged on sales team service, products, innovation, and quality

Beko Sirium SDA brand of the year

Beko, a large home appliance brand, has won the SDA Brand of the Year Award at this year’s Sirius Buying Group Annual Conference.


Beko, that been working with Sirius via its distribution partner EPE since 2018, received the award based on reliability, customer service, and sales opportunities for the retailer.

Beko customer solutions centre

Philip Fletcher, SDA National Sales Manager at Beko, said: “Winning this award is testament to all of the hard work that everyone has put into the substantial growth of Beko’s small domestic and microwave appliances since we launched the range in 2017. We’re still in our infancy with Sirius, so this award is an honour when up against several established SDA brands.

“Beko sales via EPE through the Sirius buying group are up three-fold on the previous year, with Microwave and Floorcare categories making a significant contribution. Many Sirius members took a keen interest in the wide range of our products we offer, and we’re thrilled to be recognised for our broad reach in the retail space.


Clive Barstow, Sales Director at EPE International, added: “With a team of 21 highly professional sales staff covering all of the UK and Ireland, EPE is the perfect partner to grow the Beko brand. This strong partnership has provided access to an independent retail audience which will deliver long-term market growth across multiple retail sectors. It has developed into a strong relationship that will benefit both Beko and EPE over the coming years.”