Italian appliance manufacturer Bertazzoni – which partnered with several UK distributors last year – has launched its new UK website with a “refreshed design” that focuses on imagery to “communicate Bertazzoni’s identity and brand positioning”.
The new site features themed areas categorised by products as well as the brand’s four Design Series. The company has also launched a new brochure to support retailers, with the 268-page guide in-keeping with the new aesthetics of the website.
“The digital image is increasingly important for an international company like Bertazzoni,” said Bertazzoni CEO Paolo Bertazzoni. “The new website will allow users to live an immersive and functional experience and to discover the brand’s identity and products.
“After the launch of our new built-in products, we decided to update our digital ‘shop-front’ by renewing our websites worldwide. In this way, we would like to help consumers to discover the Bertazzoni brand and to easily find premium products and high-end design solutions for kitchen furnishings.”