Bertazzoni rated best luxury home brand in annual review
The Italian kitchen appliances brand ranked first in a of 138 brands
Bertazzoni, the Italian kitchen appliances brand, has ranked first in an annual review of 138 luxury brands.
Bertazzoni, producer of premium kitchen products, was rated number one in the 2019 Premium Consumer Home Brands Study - a comprehensive research process which includes a marketing audit by an expert panel, plus a survey of high-income shoppers with a household income of $150.
Achieving a number one position in the large appliances category, where 18 brands were evaluated, Bertazzoni was the highest scoring across all categories. The company achieved 92.9 out of 100; 65 per cent above the lowest-ranking brand.
Maurizio Severgnini, managing director at Bertazzoni UK & Ireland, said: “This recognition is testament to care and attention that everyone from the company has put into the brand, starting from the Bertazzoni family, which is still very much involved with the day-to-day running of the business.
“The fact that this recognition was achieved in the States, a vast and competitive market with demanding and discerning consumers, means it can be emanated across the globe and we’re confident that the halo effect can be applied to and delivered in all markets.
“Recognition of the brand is also very evident in the UK and is something we’re keen to build on as we continue to grow.
“Accolades like this are a wonderful way of demonstrating the care and attention we pay to our brand which, in-turn, incorporates our products, too. Discerning customers expect a certain level of quality and service when purchasing a premium product and we’re delighted that we’ve been ranked so highly by those very people.”
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