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Condie presented Blanco’s new product portfolio at the event, and focused on “selling not only the aesthetics of the new sinks and taps but, more importantly, the functionality and revenue development”.
The day included a showroom presentation, practical product demonstrations and a brief introduction to Blanco’s “unique position” in the kitchen industry.
There was also a web workshop where Granite & Trend Transformations’ franchisees were able to learn about social media, digital marketing strategies and “business profile-enhancing opportunities”.