Blossom Avenue launches new digital and print consumer campaign

BA brand's ads will celebrate how the kitchen has become the heart of the home after a turbulent five months

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BA, the manufacturer behind the Blossom Avenue kitchen brand, has launched a new campaign themed around the kitchen as the heart of the home.

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The campaign, aimed at consumers across digital and print media, will celebrate how the kitchen has functioned as a focal point during a turbulent five months, when families and couples came together to make memories during lockdown.

Nuala Brady, Senior Marketing Manager at BA explained: ‘Heart of the Home will focus on what the kitchen truly means to consumers; it is not just a place to cook and eat, but one to make memories for generations and we know it has taken on a whole new meaning for many people in the past few months.’

The campaign will bring together blogs, tips and advice, recipes and competitions under one umbrella, and will be hosted across the brand’s Instagram and Facebook, as well as a hub on blossomavenue.co.uk.

Brady added: ‘Our brand ambassador, architect Patrick Bradley, will give his insight into what his kitchen means to him – from designing it when he was living alone, to updating it now to meet his family’s needs after the birth of his daughter.

‘It’s so reflective of the importance of ensuring our kitchens are growing as we do, and we’re excited to tell all these different stories.’

The Heart of the Home campaign has kicked off with a competition in conjunction with Little Buds for two people to win a £100 voucher, while a call out for lockdown recipes has been launched to create a special Heart of the Home recipe book.

Brady said: ‘We are actively expanding our network of retail partners and Blossom Avenue Signature Stores across the UK and Ireland to ensure consumers can find an outlet near them.

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‘We have also enjoyed watching homeowners choose Blossom Avenue kitchens on TV programmes including Kirstie & Phil’s Love it or List it on Channel 4, and Sarah Beeny’s Renovate Don’t Relocate. The brand’s visibility is rising and we’re looking forward to introducing more consumers and retail customers to Blossom Avenue.’