B&Q launches first new kitchen offering in ten years
The kitchen range has been launched alongside alongside an in-store experience strategy and new digital tools
B&Q has launched its first completely new range of kitchens in ten years, alongside an instore experience strategy and digital tools to help customers design their own kitchens.
The new kitchen range has been designed around five key kitchen activities, preparation, cooking, storage, cleaning, and eating, and is being marketed as something that can provide important practical space, energy and water saving solutions.
Comprised of 26 new kitchen door ranges in nine different styles, the range includes new appliances, worktops, taps, sinks, storage solutions and accessories such as handles and under cabinet lighting. The kitchens come with a guarantee of 25 years, 15 years more than previous guarantees, and finance options, including 0% finance and buy now, pay later, are also available.
Market Director for Kitchens at B&Q, Iain McColgan, said: “We’ve updated our offering to make it easier for our customers to plan and live in the kitchen of their dreams. The new GoodHome range of kitchens strengthens our position as the only retailer to offer customers everything they need for their kitchen project, from the kitchen cabinets and worktops, right through to the tiles and paint.
“With an updated instore experience and online tools such as the visualiser, a dream kitchen can now be a reality for our customers, all at an affordable price, and underwritten by a 25-year guarantee” McClogan added.
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