Britannia works with TV food & drink experts on Food Adventures campaign
The premium cooking appliance manufacturer has created videos and podcasts for social media
Britannia, the premium kitchen appliance manufacturer, has teamed up with TV wine expert Joe Fattorini and food and drink broadcaster Nigel Barden, to work on its consumer marketing campaigns.
Britannia’s Food Adventures campaign aims to introduce Britannia customers to new ingredients, wine and travel destinations around the world, and the collaboration has seen Fattorini, best known as presenter of The Wine Show, create 12 short videos which focus on different wines to appear on social media.
In addition, the campaign will also see well-known food and drink journalist and broadcaster Barden appear in a podcast in which he discusses a region and its food and drink culture.
Jane Rylands, Head of Communications for Britannia, said: “We’re passionate about great food and exceptional cooking at Britannia, so we’re really excited that both Joe and Nigel will be sharing their knowledge and expertise with our customers.”