Bushboard, the market leader in laminate kitchen and bathroom surfaces, worktops, upstands and splashbacks, has launched its ‘Restart Together Club’ campaign to support kitchen and bathroom retailers in their return to business.
The initiative, which launched officially on the 1st July, aims to enable existing and prospective suppliers of Bushboard surfaces to easily apply for new in-store displays and marketing support via an exclusive digital resource centre, and ultimately drive more sales.
The resource centre will host image libraries designed for use on social media, as well as new digital brochures for essential contact-free marketing support to retailer’s customers. Retailers will also be able to order or update showroom stands for the brand’s Options, Omega and Nuance ranges including samples at no extra cost, and get a striking full-size worktop display for free.
‘With Restart Together Club we’re helping our retailers reopen with up to date showrooms with free full- size displays from our Options, Omega and Vista ranges and making it really easy to order stands and updates while still prioritising hygiene and public safety,’comments Nick Jones, Leader of UK Residential Kitchen Business Units at Wilsonart.
‘We have digitised the showroom status-quo with a number of online resources that will help facilitate the contact-free method of operation set to become the norm in the industry going forward. These introductions are safety-focussed but will also help our retailers cater to the increasingly digitally-savvy consumer who will want to research online before choosing to visit a showroom. Retailers can now provide brochures and information as part of a bespoke approach before clients visit their showroom for a one to one appointment.’
To join Restart Together Club or find out more, click here.