Caesarstone has been chosen by housebuilder Bloor Homes as the exclusive premium kitchen worktop supplier for 3,000 new homes that are due for completion in the next 12 months, giving new homeowners the chance to upgrade from standard laminate to Caesarstone quartz worktops.
Nine Caesarstone designs – including 4141 Misty Carrera, 2003 Concrete and 5143 White Attica, pictured – have been chosen to be on offer for new homeowners. The products will be display in 90 marketing suites and show homes across Bloor Homes’ estate.
“We are delighted to be working with Bloor Homes,” said Gareth Lowden, Caesarstone UK commercial manager for housebuilders and developers. “This contract is another in a growing list of similar, very successful Caesarstone partnerships within the housebuilding sector.
“The kitchen is a key space for consumers when buying a new home and the work surface is one of the largest components within it. As the UK quartz market continues its rapid growth, there is an increasing expectation for the material to be an option for buyers and its inclusion in a property’s specification drives consideration.”
Bloor Homes group sales and marketing director Mark Powell added: “We are very pleased to be able to offer Caesarstone quartz worktops. Buyers today want a stake in the design of their new home, which means presenting them with choices that allow them to personalise it. Caesarstone will sit alongside the other high-end components and cabinetry offered by Bloor Homes.”