The baumann group, a German kitchen manufacturer, has announced that its annual product launches and discontinuations will now be a biannual occurrence, in order to support retailers during the COVID19 crisis.
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The manufacturer, which is one of the top 5 in Germany, originally planned to make this change in 2021, but has brought the new structure forwards in light of current events.
In a statement issued to the press, the group suggested that moving to biannual product launches will allow showrooms that have already been established to remain current, saving the cost of studio refurbishment and allowing cash to be invested where it ‘is needed most.’
The decision has reportedly been welcomed by buying groups and dealers worldwide, but the group are asking dealers to provide feedback – positive or negative – at firstname.lastname@example.org.