Fisher & Paykel has launched a new UK website on the Salesforce platform, an e-Commerce solution which helps brands connect with their customer database and offer ‘improved marketing’.
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The website launch is part of the company’s plan to ‘offer customers a premium experience and become the number one luxury premium appliance brand globally.’
This year, traffic to Fisher & Paykel’s website has increased by 36%, and the brand believes that the new site will bring insights to the forefront and allow it to delve deep into the life lived around appliances.
Andy Wight, Digital Marketing & Ecommerce, Fisher & Paykel commented on the launch, saying: ‘This is a huge milestone for the UK and signifies our digital transformation. The new website is the beginning of bringing together all of our digital components onto one platform, giving us the ability to accelerate our digital and direct plans at greater speeds and with much more flexibility and control.’