Fisher & Paykel, the premium appliance brand, is launching an online series called #FPSocialKitchen: 3 Meals, 3 Chefs, 3 Time Zones.
The series, a virtual cook-along experience, will take place across three different time zones and be led by the brand’s chef ambassadors, Michael Scelfo, Ludo Lefebvre and Peter Gordon.
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In a recent statement, Fisher & Paykel explained that each chef will share a themed recipe on Instagram Live, in an effort to ‘unite foodies’ and ‘build community around positivity.’
The company is also encouraging users to post their dishes and use the #FPSocialKitchen hashtag for the chance to be featured on Fisher & Paykel’s feed as well as the respective chef’s feed.