Fluidmaster’s Sales Manager completes virtual cycle in memory of niece

Geoff Young cycled 5 marathons in memory of Emma, who was killed in a road traffic collision aged 23

Fluidmaster’s Sales Manager completes virtual cycle in memory of niece

Fluidmaster UK’s Retail Sales Manager, Geoff Young, has completed a ‘virtual cycle’ in order to raise money for the ELY Memorial Trust – a charity established in memory of his niece, Emma Louise Young.


Young completed the virtual cycle on 19th August, which would have been Emma’s birthday, and cycled the equivalent of 5 marathons over 6 ½ hours.

Supported by charity founder, Angie, and the team at Fluidmaster UK in Hereford, Young met his original target of 100 miles in 5 hours and then got a 2nd wind and cycled a further 30 miles.

Fluidmaster’s financial director Paul Watton joined in solidarity with Geoff, to cycle the last 20 miles.

The ELY Memorial Fund

The ELY Memorial Fund was established by Angie (pictured above with Geoff) and Steven Tyler, in memory of Ange’s daughter Emma, who was tragically killed in a road traffic collision, aged just 23. The fund raises money for families in Herefordshire who need financial and emotional support following the death of a young loved one (aged 17 to 25), in a road traffic collision.

Known locally as Herefordshire’s loudest road safety campaigners, with help from supporters, the charity does everything it can to keep everyone safe on the county’s roads.

So far, Young has raised £680 including a donation from Fluidmaster UK, which will be used by the ELY Memorial Fund to help and support bereaved families in their time of need.

Angie, founder of the ELY Memorial Fund, said: ‘Thank you to Geoff for putting in such a huge effort and to everyone who has donated to the ELY Memorial Fund virtual cycle. The money raised will ensure we can continue the helping those families who find themselves in such tragic circumstances and fund driver education, to help reduce collisions involving young drivers.’

Thanks are also extended to Joe and Nigel at Full Cycle Studio in Hereford for the loan of the spin bikes used in the challenge.


To find out more about future events for the ELY Memorial Fund visit https://ely-memorial-fund.org.uk/news. To make a donation, visit https://www.justgiving.com/theelymemorialfund.