Gira partners with iconic brands in campaign against counterfeit products

The campaign aims to highlight the value of original design

Gira stand at imm 2020

Gira, the intelligent building solutions brand, has partnered with seven international manufacturers as part of a campaign that aims to highlight the value of original design.

Advertisement
Gira nominated for London Construction Award

The campaign, which was launched at this years’ imm Cologne, aims to raise awareness of original designs, so that buyers and specifiers can make purchase products safe in the knowledge that they are buying a genuine article.

Gira joins on the basis that ‘fixtures and fittings, such as the Gira E2 switch range, can also become design icons,’ and should therefore be protected.

Advertisement

Mark Booth, Managing Director Gira UK, explained, “Interior trends come and go, but timeless design is forever so we need to ensure it is celebrated and most importantly, protected. Gira has set the standard in lighting design and building technology with its award-winning E2 range which now has over 300 functions for increasing comfort, security and control throughout commercial and domestic properties. This design classic is a result of the Gira’s core values of high quality, continuous innovation and ease of use. We are excited to be partnering with our peers in international design and manufacturing to highlight the ongoing beauty and utility of iconic 20th century designs.”