Gira, a supplier of intelligent system solutions for building management, has unveiled its new, commercially-led brand identity.
The renewed brand vision, which has been created to provide Gira with a greater level of market appeal across trade and consumer audiences, has been developed in conjunction with its Düsseldorf agency thjnk, and aims to emphasise the sense of well-being and security that intelligent building technology can introduce into a home.
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‘We want to make it clear that although we have been ‘the ones with the switches’ since 1905, we are now much more than that: we have also been ‘fire detectors’, ‘guardians’ and of course ‘smart home’ pioneers since the early 1990s,’ explains Simone Kulla-Wolinsky, Brand Manager at Gira. ‘Our solutions are not only used to install intelligent building technology and quality ‘Made in Germany’, but also carefreeness, well-being, security, creativity and freedom – feelings of life that go far beyond the pure on and off when operating our products and which make us unique.’
Mark Booth, Managing Director at Gira UK, added: ‘To be in a position to offer new corporate branding at a time when some are seen to be observing over acting, is a positive sign of our growth and development. Shortly following the announcement of our new UK premises back in February, I am confident this new brand insight will further shape and grow the company’s propensity to serve this thriving intelligent build market: both in the UK and multi-nationally.’