GROHE, the leading sanitaryware manufacturer, has announced that it will sponsor this year’s AHEAD Awards, in order to demonstrate its ongoing commitment to the international hospitality sector.

The AHEAD Awards, which will see ceremonies taking place in Dubai for the MEA region and London for Europe, celebrate the most outstanding new hospitality projects in each region.

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GROHE, which invests heavily in the hospitality sector due to its specification in hotel projects across the globe, has been the Global Founder Sponsor of the AHEAD Awards since its inception.

The awards ceremonies will also see GROHE present the AHEAD Hotel of the Year award, in which the winning project provides a ‘best in practice’ demonstration of how the use of architecture and design can be expertly intertwined to create an outstanding customer experience.

The events will take place Wednesday 13th November in Dubai and Monday 18th November in London.