GROHE, the bathroom and kitchen solutions brand, has announced that it will offset unavoidable CO2 emissions through two compensation projects as of April 2020. The initiative, which is part of GROHE’s wider sustainability commitment, will see the sanitaryware manufacturer support a hydroelectric power plant in the north of India and a project that repairs and maintains boreholes to produce drinking water in the African non-coastal state of Malawi.
"More than ever, manufacturers like GROHE are in demand to take on responsibility and strive towards more sustainability," says Thomas Fuhr, CEO Grohe AG. "For years now, we have been investing not only in research and development in order to produce intelligent, sustainable solutions, but also to a large degree in a resource- saving value chain. With GROHE goes ZERO, we are now setting an example for the entire industry: We are actively addressing the CO2 challenge by increasingly avoiding emissions and, if this is not possible, compensating for them."
"With GROHE goes ZERO, we are further expanding our leading position as one of the most sustainable brands in the sanitary industry," says Fuhr. "But at the same time, we have by no means reached all of our sustainability goals; we can and must get even better."