GROHE has announced its decision to withdraw from participating in next year’s ISH, a world leading trade fair on responsible water and energy management.
In its announcement of withdrawal, GROHE cited heath and safety concerns as one of the main reasons for its decision, and deemed ISH’s proposed hygiene measures as ‘unsatisfactory.’ It read:
Jonas Brennwald (pictured) CEO LIXIL EMENA and Co-CEO Grohe AG explains: ‘With great regret we have to cancel our participation in the trade fair ISH 2021 at the scheduled time in March 2021. Our customers and business partners are expecting us to create a unique brand experience with fantastic product launches and engaging with us on a personal basis during the fair. However, under the given circumstances and restrictions we don’t see this possible with a traditional fair concept.’