Harvey Jones launches ‘Community Larder’ initiative
The campaign has been devised in response to evidence of stockpiling in the wake of Covid-19, and hopes to redirect excess goods to those who need it
Harvey Jones has launched The Community Larder, a nationwide initiative that encourages local support from within the community.
The British kitchen designer is utilising larders within its network of 32 showrooms nationwide and issuing a call for food and household donations, which will be redistributed back to the community in partnership with the food bank charity Trussell Trust.
The campaign has been devised in response to evidence of stockpiling in the wake of Covid-19, which has seen grocery sales in the UK increase by over 22%** (from the week of 14 March), compared with the same period in 2019. The campaign hopes to redirect excess goods to those who need it. For every item donated, Harvey Jones will match it with a 50p cash donation towards the Trussell Trust.
John Curwen, CEO at Harvey Jones, comments: ‘We have seen many heart-warming examples of people showing support within the community, whether that be collecting shopping for elderly neighbours or simply opening their doors and windows every Thursday evening to join the national applause. The Community Larder is our contribution to this great national effort and hopefully endorses the sentiment that we’re all in this together.’