Hotpoint, the Whirlpool owned appliance manufacturer, has partnered with FoodCycle. FoodCycle, a charity using food waste to create community meals, will work with Hotpoint as part of the #EatYourFridge campaign with Jamie Oliver – a campaign that aims to tackle food waste issues and encourage mindful cooking.
In the last year alone, FoodCycle transformed 270 tonnes of surplus food into nutritious meals for UK communities. In this initiative, every time the hashtag #EatYourFridge is used on a public consumer social media account, Hotpoint will donate the value of four meals to FoodCycle.
Mary McGrath, Chief Executive of FoodCycle, said: “Our volunteers create delicious vegetarian meals from surplus food every week. So, they're experts when it comes to getting the most from every ingredient and ensuring our meals are as nutritious as possible for our guests. It’s brilliant that Hotpoint and Jamie Oliver have teamed up to share their Fresh Thinking expertise with us and the nation. We are extremely grateful for their support in reducing food waste, food poverty and loneliness.”