Ideal Standard opens new £1m flagship Clerkenwell showroom

The launch event saw Roberto Palomba and Robin Levien discuss bathroom design with Max Fraser

IdealStandard newshowrom opening

Ideal Standard has held the official opening of its new £1m flagship showroom in Clerkenwell, London with an event that saw the company’s chief design officer Roberto Palomba, pictured left above, and design partner Robin Levien, centre, discuss trends, attitudes and influences in bathroom design with design writer and consultant Max Fraser, right.

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Ideal Standard new showroom

The four-storey design and specification hub was officially opened by Ideal Standard Group CEO Torsten Türling and UK managing director Stephen Ewer at an Italian-inspired launch event with press in attendance.

The new showroom displays collections from Ideal Standard’s collaboration with Palomba’s design studio Palomba Serafini Associati, as well as products from the Sottini, Ideal Standard and Armitage Shanks brands.

“As a family made up of the most well-known bathroom brands in the UK, Ideal Standard has made its mark across the entire bathroom industry,” said Türling. “For over two centuries, we’ve been focused on innovation and design to make life better for our customers.

“Working closely with architects, designers, urban planners and construction companies, we want to positively shape the future of modern living. This latest flagship design and specification centre in the heart of London’s creative hub was created with exactly this philosophy in mind and we look forward to welcoming all of our customers and partners.”

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Ewer added: “This showroom, which allows specifiers, designers and architects to share ideas and develop together, is an important step towards better understanding the needs of today and the demands of tomorrow.”