Indesit teams up with Fairy for dishwasher promotion
The brand’s recent partnerships with Fairy and Ariel form part of its #DoItTogether campaign
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Having recently announced its new partnership with Ariel for a washing machine promotion, Indesit has teamed up with Fairy to offer consumers a three-month free supply of Fairy Platinum Plus tablets with the purchased of selected Indesit dishwashers.
The partnerships are part of Indesit’s #DoItTogether campaign, designed to highlight the gender imbalance with household chores and encourage families to share domestic tasks equally.
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Running until the 30th September 2019, the promotion sees consumers receive their free supply of Fairy dishwasher tablets with the purchase of selected 45cm or 60cm Indesit dishwashers, including the DSFO 3T224 Z UK freestanding slimline dishwasher with Push&Go technology.
“At Indesit, we pride ourselves on developing products that ease the pressures of modern-day family life,” said Indesit brand manager Sara Bazeley. “The three-month free supply of Fairy Platinum Plus dishwasher tablets will help consumers achieve the very best results, and at the same time, Indesit and Fairy will make clearing up after a family meal quick and simple.
“The Fairy promotion is available nationwide and is also supported on the Indesit website. We hope this will raise awareness of the #DoItTogether campaign, and help consumers appreciate the benefit of purchasing a dishwasher, and, in addition, encourage footfall for our valued retail partners.”