InSinkErator, a food disposal and tap manufacturer, has launched a new infographic, in an attempt to change consumer behaviours towards throwing edible food in the bin.
The infographic, which highlights the huge amount of food waste created by UK households, plus the reasons for households discarding the food and the emissions generated from food waste at landfill, has been created in response to shocking statistics about food waste in the UK.
The UK produces 15 million tonnes of food waste a year, with seven million tonnes generated by households. Of the estimated seven million tonnes of food discarded by homes, nearly half of it is still edible.
74 per cent of households admitted to throwing food away due to the lack of a proper shopping list, while 24 per cent had forgotten what was in their fridge.
Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator, said: “We hope this infographic will have a lasting impact on consumers and encourage households to take the necessary steps to reduce the amount of food waste that ends up in the bin and finally landfill.
"As we now prepare more food at home, from scratch, we are left with a larger proportion of inedible food waste, and therefore it is important that people start making changes to help, such as installing a food waste disposer.”