Insinkerator modernises website with host of new features

The site now includes a dedicated retailer area, review section and product comparisons

Insinkerator newwebsite

Steaming hot water tap and food waste disposer manufacturer Insinkerator has launched its new “modernised, easy-to-navigate” website with several updated features, including a dedicated retailer area, review section and product comparisons.

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The site has “comprehensive” details of the brand’s entire portfolio to provide users with a full list of service and support information, as well as installation details and the latest news on products. Consumers and retailers can also now sign up to the Insinkerator newsletter to receive product updates.

The website’s new review area is designed to provide “prospective customers with the opportunity to make informed purchasing decisions, improving the overall shopping experience”, Insinkerator said, while the dedicated retailer area includes a brochure request tool and order display functions.

“Our brand-new website has a fresh and modern look with greater clarity and information,” said Insinkerator Europe and Russia digital marketing and e-commerce manager Chris Vella-Bone. “It better reflects the high quality and contemporary design of the stylish products that we offer.

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“Customers and retailers can now browse our entire portfolio with ease, with the support of product reviews and comparisons,” Vella-Bone added. “Our new website not only provides numerous product benefits in an easy to read manner, it includes a host of additional functions and tools to make browsing and shopping online with Insinkerator a pleasant and enjoyable experience.”