InSinkErator, the food waste disposal brand, recently displayed and demonstrated a range of its products at Grand Designs Live, Birmingham.
The demonstrations were part of InSinkErator’s ongoing effort to educate consumers on the benefits associated with owning a food waste disposer.
The company, who recently received a Good Housekeeping Institute endorsement, also displayed and demonstrated their specialist kitchen tap together with kitchen and bathroom specialist retailer, Junction 2.
The product displays, showcased the Grand Kitchens and Bathrooms exhibitor zone, included its range of 4N1 Touch taps, GHI approved M Series 66, and Evolution 250 food waste disposers.
Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator, says: “Food waste disposers and specialist kitchen taps make a huge difference to consumer’s lives, however they are often under the radar for some consumers. There is huge scope for us to educate consumers on the benefits of owning an InSinkErator food waste disposer or combination tap. By demonstrating at Grand Designs Live, we were able to show how easy-to-use, safe and quiet a food waste disposer is alongside the convenience of having readily available steaming hot water in the home.
“The exhibition gave us the opportunity to talk to, and to educate the visitors on the advantages of the InSinkErator brand. This will drive awareness and footfall of our Showroom Collection to kitchen specialist retailers.”